As a SA business owner, it’s essential to invest in your website. A poorly designed, often slow website, not optimised for conversions, is the ‘leaky bucket’ of your booking generation process.
Please do not think you can put together a simple website in a few minutes and expect bookings to come flying in.
Our team of conversion and design experts will build you a website from the ground up, to serve as the core of your business, and focal point for your booking generation process.
As a SA business owner, it’s incredibly important to understand where your bookings are coming from and to diversify sources to protect your business.
If your one source of bookings suddenly stopped overnight, could your business survive with no money coming in?
Traffic sources can take on many forms, including Google Ads, SEO, direct marketing, LinkedIn, and yes, the OTAs, but please don’t rely on these alone!
We understand that traffic generation can be confusing and time-consuming. That’s why we offer guidance to our customers and multiple strategies as optional add-ons to your package.
“The business that can spend the most to acquire a customer wins.” – Dan Kennedy
To win in an increasingly crowded SA market, you need to be able to increase your customer lifetime value (the total amount each customer spends with you).
One way you can do this? Getting guests to book again and again.
To pull this off, you’ll need access to your guests’ contact information, which OTAs withhold. That’s why, as well as the value of being in charge of your own traffic, it’s so important to have your own booking generation process!
With web design and guidance from The Website Gurus, we’ll help take your SA business to the next level.
Is Your SA Business Vulnerable?
We'll help you become your own OTA, control your own booking generation process, grow your business and leave your competition in the dust!
Let’s face it. The SA market is becoming more crowded, there’s more competition, and it’s getting harder and harder to survive.
The biggest problem we see over-and-over again is over-reliance on the OTAs, such as Airbnb and Booking.com.
While these are great platforms to get new customers, if they’re your only source of bookings, then what happens if you get banned or the OTAs decide to cancel all your bookings as we’ve seen in the recent coronavirus pandemic…
Could your business survive? Are you already struggling?
The good news is, if you invest in the right areas now, then you will have no problem growing, thriving, and leaving your competitors in the dust, to become the dominant SA operator in your area.
It’s incredibly important to control your own booking generation process, where the OTAs are just one part of your overall traffic strategy.
We understand that this can be confusing and time-consuming. That’s where we come in. We’re SA business owners too, as well as experts in web design, traffic generation, and lead conversion.
Get in touch with our team on 020 8720 6636, or click the button below to find out how we can help secure the future of your SA business!
Some examples of SA businesses we've helped with websites and traffic generation campaigns over recent months.